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Barilla sends in the experiential troops | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Jennifer Horn

When Barilla first launched in Canada in 2009, the marketing team went door-to-door dishing out samples of the Italian pasta to new customers. The brand quickly found it had potential in the market. It turned out that 87% of the people the brand visited said that they would seriously consider purchasing the pasta at their local grocery store.

http://strategyonline.ca/2014/08/21/barilla-sends-in-the-experiential-troops/
 

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